Empowered women use social media

This blog post indicates that empowered women tend to use social media more than the general public. According to the post, "Empowered women -- or those ages 25-54 who feel that the Internet helps them manage their family life -- are highly influential as household decision-makers as well as among their peers. From entertainment to electronics, empowered women are much more likely to be asked by friends for product recommendations."

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