This blog post describes how Legos segments customers based on level of engagement and ties its social media strategy to the segmentation scheme.
http://blog.freshnetworks.com/2009/03/engage-different-consumers-in-different-ways-%E2%80%93-why-segmentation-is-key/
Wednesday, April 1, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment