The Birmingham City University (Birmingham, England) is offering a Masters Degree in Social Media. It appears to be housed in the Birmingham School of Media.
http://www.mediacourses.com/courses.asp?cat=2&courseID=30
Tuesday, March 31, 2009
Friday, March 27, 2009
more Facebook user demographics
Here are some data pertaining to Facebook users:
http://www.marketingpilgrim.com/2009/02/women-over-55-are-helping-facebook-takeoff.html
http://www.marketingpilgrim.com/2009/02/women-over-55-are-helping-facebook-takeoff.html
Looks like Facebook users are getting older
Thanks to Thomas Rasinen for sharing this via Facebook. It looks like Facebook users are getting older --
http://www.marketingpilgrim.com/2009/03/facebook-grays-over-35-users-double-in-60-days.html
http://www.marketingpilgrim.com/2009/03/facebook-grays-over-35-users-double-in-60-days.html
Wednesday, March 25, 2009
HBR article on user contribution systems
Dave Knox (http://www.hardknoxlife.com/)recommended Scott Cook's October 2008 article in Harvard Business Review entitled, "The Contribution Revoultion: Letting Volunteers Build Your Business" (vol. 86, issue 10, pp. 60-69).
It was written by the cofounder of Intuit and focuses on the importance of user contribution systems (which are almost all social media based) in business.
It was written by the cofounder of Intuit and focuses on the importance of user contribution systems (which are almost all social media based) in business.
Tuesday, March 24, 2009
Peter Kim's wiki of social media marketing examples
Check this out for 968 examples of social media marketing --
http://wiki.beingpeterkim.com/
This is an analysis of the above examples --
http://www.beingpeterkim.com/2009/03/smm-wiki-analysis.html
http://wiki.beingpeterkim.com/
This is an analysis of the above examples --
http://www.beingpeterkim.com/2009/03/smm-wiki-analysis.html
Dave Knox's summary of Razorfish's digital outlook
Dave Knox provides an excellent summary of the recent Razorfish report --
http://www.hardknoxlife.com/2009/03/19/a-brand-managers-take-on-razorfishs-digital-outlook/
http://www.hardknoxlife.com/2009/03/19/a-brand-managers-take-on-razorfishs-digital-outlook/
Social media and the Barack Obama campaign
Fast Company has a good article on Chris Hughes and the Barack Obama campaign's use of social media --
http://www.fastcompany.com/magazine/134/boy-wonder.html
http://www.fastcompany.com/magazine/134/boy-wonder.html
Monday, March 23, 2009
In-store marketing
This article, by Booz & Company's Matthew Egol and Christopher Vollmer addresses the use of media in the shopping aisle. It is a great follow-up to Christopher Vollmer and Geoffrey Precourt's book Always On.
http://www.strategy-business.com/resiliencereport/resilience/rr00066
http://www.strategy-business.com/resiliencereport/resilience/rr00066
The future of advertising looks dim
This Advertising Age article is blunt, negative, and contains at least one word I never thought I'd see in Advertising Age. Unfortunately, though, it is probably correct.
http://adage.com/article?article_id=135440
http://adage.com/article?article_id=135440
Saturday, March 21, 2009
More social media in B2B?
B2B firms appear to be shifting from traditional media to social media and other online forms of communication --
http://b2bmarket.wordpress.com/2009/03/21/b2b-companies-to-increase-online-ad-spend/
http://b2bmarket.wordpress.com/2009/03/21/b2b-companies-to-increase-online-ad-spend/
Friday, March 20, 2009
Social networks vs. e-mail, further discussion
More discussion about social networks vs. e-mail -- http://ow.ly/1bla
Careers with Forrester Research
Thanks to Jeremiah Owyang for Tweeting this site -- http://www.forrester.com/careers
The prominence of social networks and blogs
This post attests to the prominence of member communities (social networks & blogs) --
http://news.cnet.com/8301-13846_3-10200669-62.html
http://news.cnet.com/8301-13846_3-10200669-62.html
Guidelines for blogging and micro-blogging
Beth Harte provides some excellent guidelines and information for blogging and micro-blogging (e.g., Twitter, Facebook status updates). This should be particularly helpful for PR people.
http://www.theharteofmarketing.com/2009/03/iabc.html
http://www.theharteofmarketing.com/2009/03/iabc.html
Hulu mimics Facebook?
Looks like Hulu is adding to the social networking action with "Hulu Friends," a platform that is much like Facebook. Seems like the social media platform space is getting quite crowded!
http://online.wsj.com/article/SB123681820436902703.html?mod=djem_jiewr_MK#articleTabs%3Darticle
http://online.wsj.com/article/SB123681820436902703.html?mod=djem_jiewr_MK#articleTabs%3Darticle
Monday, March 16, 2009
Online communities may not accomplish your objectives
This post provides some reasons why your online community may not take you where you want to go --
http://www.socialmediatoday.com/SMC/79989
http://www.socialmediatoday.com/SMC/79989
Using social media to raise money for charities
This social media person uses her blog and tweets to raise money for charities --
http://www.statesman.com/life/content/life/stories/other/03/16/0316winner.html
http://www.statesman.com/life/content/life/stories/other/03/16/0316winner.html
More spent of corporate social media efforts
It looks like companies will be spending more on social media, even in a recessionary market.
http://www.readwriteweb.com/archives/despite_recession_more_than_50_of_marketers_increase_spending_on_social_media.php
http://www.readwriteweb.com/archives/despite_recession_more_than_50_of_marketers_increase_spending_on_social_media.php
Social networks for entrepreneurs
This is a good list of social networks for entrepreneurs:
http://mashable.com/2009/03/12/entrepreneur-networks/
http://mashable.com/2009/03/12/entrepreneur-networks/
Doodle.com social media tool
Thanks to Devin Wilber for telling me about doodle.com. According to the website's FAQs, "Doodle helps finding suitable dates and times for group events, e.g., an appointment, a conference call, a family reunion, etc. Doodle is particularly easy to use – and passes the "grandma-test"... In addition to scheduling events, Doodle also supports polls in general. That is, groups can conveniently decide on options other than dates."
Check out its FAQs for more info.
http://doodle.com/
Check out its FAQs for more info.
http://doodle.com/
Coca-Cola, Coke fans, & social media
This is a good story about how Coca-Cola is handling an incredibly large fan group of >3,000,000 members on FaceBook.
http://adage.com/digital/article?article_id=135238
http://adage.com/digital/article?article_id=135238
Thursday, March 12, 2009
Employees and social media
P&G's CMO advocates employees' use of social media.
http://www.beingpeterkim.com/2009/03/recap-pg-digital-night.html
http://www.beingpeterkim.com/2009/03/recap-pg-digital-night.html
P&G's social media event
It looks like social media is here to stay!
http://news.cincinnati.com/article/20090312/BIZ01/903120312/1001/BIZ
http://news.cincinnati.com/article/20090312/BIZ01/903120312/1001/BIZ
Wednesday, March 11, 2009
Another great quote
"if you don't like change - you'll like irrelevancy even less!" Wayne Friedman
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101840
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101840
Digital Outlook Report from Razorfish
This is a 180 page report, but it's good stuff!
http://www.razorfish.com/img/content/2009DOR.pdf
http://www.razorfish.com/img/content/2009DOR.pdf
Quote of the week
"Never upset someone on the internet who has more free time than you." -- Joshua Hammond
Enable crowdsourcing with Crowdspring.com
Crowdspring is a social media site designed to enable crowdsourcing. Thanks to Mitch Canter for point it out to me via Twitter --
http://www.crowdspring.com/
http://www.crowdspring.com/
The future of social media
Jeremiah Owyang provides this prelude to his report on the future of social media. It includes some good information about who's who in social media and talks about crowdsourcing, which I believe is going to grow in importance.
http://www.web-strategist.com/blog/2009/03/11/research-status-the-future-of-the-social-web-social-media-in-a-recession/
http://www.web-strategist.com/blog/2009/03/11/research-status-the-future-of-the-social-web-social-media-in-a-recession/
Tuesday, March 10, 2009
Addressing negative comments
What to do when negative comments are made about your organization or brand in the social media space --
http://dirkshaw.blogspot.com/2009/02/address-negative-comments-head-onyou.html
http://dirkshaw.blogspot.com/2009/02/address-negative-comments-head-onyou.html
Why influencers matter
This post explains why b2b influencers matter --
http://dirkshaw.blogspot.com/2009/02/why-influencers-matter-for-customer.html
http://dirkshaw.blogspot.com/2009/02/why-influencers-matter-for-customer.html
Online tracking tools
This is a nice list of tools for tracking what people are saying about you, your company, or your brand online --
http://mashable.com/2008/12/29/brand-reputation-monitoring-tools/
http://mashable.com/2008/12/29/brand-reputation-monitoring-tools/
Interesting question from Pat Coyle
Pat Coyle posed an interesting question this morning during his presentation at the University of Louisville -- "What do you do in a market where people are buying only what they need?"
I posed the question to the people following me on Twitter and Facebook and here are the replies so far --
I posed the question to the people following me on Twitter and Facebook and here are the replies so far --
- Thomas Rasinen -- Help them find it - more efficiently and less expensively. Then they have more time and money to think about what they want....
- Sharon McConnell Worster -- Make sure you have what they need!
- Lynn Richard -- Help them define "what they need". Position products and services to match "what they need". Needs or pain points are often addressed with not just necessity items but other items as long as they are positioned, in this economy, as high value.
Top Twitter mistakes
The top Twitter mistakes made by those who are new to Twitter --
http://www.10000words.net/2009/03/top-7-mistakes-new-twitter-users-make.html
http://www.10000words.net/2009/03/top-7-mistakes-new-twitter-users-make.html
Telecommunities
This article discusses the "telecommunity" phenomenon --
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i719c968044c38f8c044422dfa52dc0ee
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i719c968044c38f8c044422dfa52dc0ee
Using Twitter for promotion
Great advice on using Twitter. Thanks to Thomas Rasinen for forwarding it!
http://searchengineland.com/how-to-use-twitter-for-local-marketing-16809
http://searchengineland.com/how-to-use-twitter-for-local-marketing-16809
Monday, March 9, 2009
Web site design and SEO
Interesting comments on web site design and search engine optimization (SEO)--
http://www.webinknow.com/2009/03/seo-and-your-crap-filled-site-.html
http://www.webinknow.com/2009/03/seo-and-your-crap-filled-site-.html
Jason Fall's definition of social media marketing
I like Jason Fall's definition of social media marketing --
"Social media marketing, however, is the practice of engaging audiences in conversations about a given subject to foster greater volume, better sentiment or to gather intelligence from the participants about that subject."
http://www.socialmediaexplorer.com/2009/03/09/why-you-shouldnt-trust-social-media-to-an-seo-consultant/
"Social media marketing, however, is the practice of engaging audiences in conversations about a given subject to foster greater volume, better sentiment or to gather intelligence from the participants about that subject."
http://www.socialmediaexplorer.com/2009/03/09/why-you-shouldnt-trust-social-media-to-an-seo-consultant/
Neilsen report on global networking trends
Neilsen's latest report on global networking trends. Thanks to Peter Blackshaw and Jeremiah Owyang for Tweeting these:
http://blog.nielsen.com/nielsenwire/global/social-networking-new-global-footprint/
http://server-uk.imrworldwide.com/pdcimages/Global_Faces_and_Networked_Places-A_Nielsen_Report_on_Social_Networkings_New_Global_Footprint.pdf
http://blog.nielsen.com/nielsenwire/global/social-networking-new-global-footprint/
http://server-uk.imrworldwide.com/pdcimages/Global_Faces_and_Networked_Places-A_Nielsen_Report_on_Social_Networkings_New_Global_Footprint.pdf
Friday, March 6, 2009
More info from Jeremiah Owyang
More interesting career advice and info from Jeremiah Owyang:
http://www.web-strategist.com/blog/2009/03/06/people-on-the-move-in-the-social-media-industry-feb-23-2009/
http://www.web-strategist.com/blog/2009/03/06/people-on-the-move-in-the-social-media-industry-feb-23-2009/
Jeremiah Owyang's list of people in social media
Looking for a career in social media? Jeremiah Owyang provides some helpful information in this blog as well as a list of people with whom you may want to network.
http://www.web-strategist.com/blog/2008/06/20/list-of-social-computing-strategists-and-community-managers-for-large-corporations-2008/
http://www.web-strategist.com/blog/2008/06/20/list-of-social-computing-strategists-and-community-managers-for-large-corporations-2008/
Interesting analogy
Interesting analogy from Beth Harte and Steve Cunningham:
http://www.theharteofmarketing.com/2009/03/social-media-is-like-recess.html
http://www.theharteofmarketing.com/2009/03/social-media-is-like-recess.html
Thursday, March 5, 2009
K-Mart jumps into social media
K-Mart leveraged influential bloggers in their foray into social media I like the fact that it addresses objectives and outcome metrics.
http://www.wendypiersall.com/influencer-marketing-case-study-kmart-holiday-hoopla-contest/
http://www.wendypiersall.com/influencer-marketing-case-study-kmart-holiday-hoopla-contest/
Dave Knox on social graphs
Social graphs are an important part of the emerging promotional paradigm. Dave Knox gives us an overview --
http://www.hardknoxlife.com/2008/12/07/how-should-brand-managers-approach-the-social-graphs-of-facebook-connect-and-openid/
http://www.hardknoxlife.com/2008/12/07/how-should-brand-managers-approach-the-social-graphs-of-facebook-connect-and-openid/
Dave Knox on perfectionism
I think Dave Knox has identified one of the major impediments to creating a culture of innovation --
"It’s not about getting it right the first time because no one is perfect. Instead it is about having a mentality of failing fast and fixing the mistakes. That is what Big Brands need to learn from start-ups. We operate in a world of ready, aim, aim, aim, aim…maybe fire. A start-up is aim, fire, adjust… aim, fire, adjust."
http://www.hardknoxlife.com/2009/03/01/should-brands-start-thinking-like-start-ups/
"It’s not about getting it right the first time because no one is perfect. Instead it is about having a mentality of failing fast and fixing the mistakes. That is what Big Brands need to learn from start-ups. We operate in a world of ready, aim, aim, aim, aim…maybe fire. A start-up is aim, fire, adjust… aim, fire, adjust."
http://www.hardknoxlife.com/2009/03/01/should-brands-start-thinking-like-start-ups/
Dave Knox discusses Christopher Vollmer's book "Always On"
Dave Knox discusses Christopher Vollmer's book "Always On" in this blog post:
http://www.hardknoxlife.com/2009/03/03/digital-darwinism-will-change-the-marketing-ecosystem-for-brand-managers/
http://www.hardknoxlife.com/2009/03/03/digital-darwinism-will-change-the-marketing-ecosystem-for-brand-managers/
Monday, March 2, 2009
An overview of web marketing
This is an interesting overview of web marketing in its many forms, provided by Jeremiah Owyang of Forrester Research
http://www.web-strategist.com/blog/2008/01/01/a-complete-list-of-the-many-forms-of-web-marketing-for-2008/
http://www.web-strategist.com/blog/2008/01/01/a-complete-list-of-the-many-forms-of-web-marketing-for-2008/
Generating WOM with photo-sharing
This gives us some ideas for using photo-sharing sites (e.g., Flickr) to engage and generate word-of-mouth. The recommendations center on higher education applications.
http://brendanmayer.com/2007/04/10/5-ways-to-use-flickr-as-a-higher-ed-marketing-tool/
http://brendanmayer.com/2007/04/10/5-ways-to-use-flickr-as-a-higher-ed-marketing-tool/
Stimulating WOM through outrageousness
Outrageousness can stimulate word-of-mouth, either online or offline! Thanks to Sven Tuzovic for sending this to me.
http://www.cbsnews.com/video/watch/?id=4632991n?source=mostpop_video
http://www.cbsnews.com/video/watch/?id=4632991n?source=mostpop_video
A new business model for the recording industry?
"Activision CEO Bobby Kotick said at the company’s analyst day today that “Guitar Hero: Aerosmith” has generated more money for the band than any of their albums."-- Blogger Patrick Klepek on 9/15/08. Could this be a new business model for an old industry?
http://multiplayerblog.mtv.com/2008/09/15/gh-money-for-aerosmith/
http://www.wired.com/culture/culturereviews/magazine/17-03/st_essay
http://multiplayerblog.mtv.com/2008/09/15/gh-money-for-aerosmith/
http://www.wired.com/culture/culturereviews/magazine/17-03/st_essay
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