Dave Knox (http://www.hardknoxlife.com/)recommended Scott Cook's October 2008 article in Harvard Business Review entitled, "The Contribution Revoultion: Letting Volunteers Build Your Business" (vol. 86, issue 10, pp. 60-69).
It was written by the cofounder of Intuit and focuses on the importance of user contribution systems (which are almost all social media based) in business.
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