Interesting question from Pat Coyle

Pat Coyle posed an interesting question this morning during his presentation at the University of Louisville -- "What do you do in a market where people are buying only what they need?"

I posed the question to the people following me on Twitter and Facebook and here are the replies so far --

• Thomas Rasinen -- Help them find it - more efficiently and less expensively. Then they have more time and money to think about what they want....
• Sharon McConnell Worster -- Make sure you have what they need!
• Lynn Richard -- Help them define "what they need". Position products and services to match "what they need". Needs or pain points are often addressed with not just necessity items but other items as long as they are positioned, in this economy, as high value.