This is a good story about how Coca-Cola is handling an incredibly large fan group of >3,000,000 members on FaceBook.
http://adage.com/digital/article?article_id=135238
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March
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- Masters in social media
- more Facebook user demographics
- Looks like Facebook users are getting older
- HBR article on user contribution systems
- Peter Kim's wiki of social media marketing examples
- Dave Knox's summary of Razorfish's digital outlook
- Social media and the Barack Obama campaign
- In-store marketing
- The future of advertising looks dim
- More social media in B2B?
- Social networks vs. e-mail, further discussion
- Careers with Forrester Research
- The prominence of social networks and blogs
- Guidelines for blogging and micro-blogging
- Hulu mimics Facebook?
- Online communities may not accomplish your objectives
- Using social media to raise money for charities
- More spent of corporate social media efforts
- Social networks for entrepreneurs
- Doodle.com social media tool
- Coca-Cola, Coke fans, & social media
- Employees and social media
- P&G's social media event
- Another great quote
- Digital Outlook Report from Razorfish
- Quote of the week
- Enable crowdsourcing with Crowdspring.com
- The future of social media
- Addressing negative comments
- Why influencers matter
- Online tracking tools
- Interesting question from Pat Coyle
- Top Twitter mistakes
- Telecommunities
- Using Twitter for promotion
- Web site design and SEO
- Jason Fall's definition of social media marketing
- Neilsen report on global networking trends
- More info from Jeremiah Owyang
- Jeremiah Owyang's list of people in social media
- Interesting analogy
- K-Mart jumps into social media
- Dave Knox on social graphs
- Dave Knox on perfectionism
- Dave Knox discusses Christopher Vollmer's book "Al...
- An overview of web marketing
- Generating WOM with photo-sharing
- Stimulating WOM through outrageousness
- A new business model for the recording industry?
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