Thanks to Terry Holmes for passing this on to me. Facebook Places now allows restaurant chains like Applebee's to do more with local (store or unit level) promotions.
http://nrn.com/article/applebee%E2%80%99s-its-new-facebook-strategy?ad=marketing-news&utm_source=MagnetMail&utm_medium=email&utm_term=terry.holmes@murraystate.edu&utm_content=NRN-News-NRNam%2007-22-11&utm_campaign=Applebee%27s%20on%20its%20new%20Facebook%20strategy
Friday, July 22, 2011
Thursday, July 21, 2011
Mashable post on "5 Innovative Food Truck Social Media Marketing Campaigns.
Thanks to Alyssa Lewis for forwarding this Mashable post on "5 Innovative Food Truck Social Media Marketing Campaigns." Quite interesting.
http://mashable.com/2011/07/21/social-media-food-trucks-marketing/
http://mashable.com/2011/07/21/social-media-food-trucks-marketing/
Socio-Pathetic marketing
Socio-Pathetic marketing -- an interesting term this blogger uses to describe 5 mistakes to avoid in your social marketing program.
http://blog.emarketingassociation.com/blog/ema-blog/socio-pathetic-marketing
While you're at it, check out the eMarketing Association's Facebook page (the source of the link to the blog post) --
https://www.facebook.com/emarketingassociation
http://blog.emarketingassociation.com/blog/ema-blog/socio-pathetic-marketing
While you're at it, check out the eMarketing Association's Facebook page (the source of the link to the blog post) --
https://www.facebook.com/emarketingassociation
Friday, July 8, 2011
Engaging Gen Y
This is an interesting MediaPost blog entry on engaging GenY --
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153449
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153449
Thursday, July 7, 2011
The spending patterns of baby boomers whose children have left the nest and those whose "boomerang" children have returned home
This is an interesting Ad Age blog post about the relationship between the spending patterns of baby boomers whose children have left the nest and those whose "boomerang" children have returned home.
However, I urge you to be careful in interpreting this data. There is a difference between "correlation" and "causation." This appears to me to be more of an issue of correlation than causation.
http://adage.com/article/adagestat/stat-day-millennials-impact-boomer-spending/228539/
However, I urge you to be careful in interpreting this data. There is a difference between "correlation" and "causation." This appears to me to be more of an issue of correlation than causation.
http://adage.com/article/adagestat/stat-day-millennials-impact-boomer-spending/228539/
How "the social wave" is changing the Internet and business
This Knowledge@Wharton post talks about "the social wave" and how it is changing the Internet and business. Thanks to Emanuel Rosen for posting it to his Facebook news feed.
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2808#.ThTh13G0kUk.facebook
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2808#.ThTh13G0kUk.facebook
Wednesday, July 6, 2011
Building a social media following by giving things away
Many organizations are building a social media following by giving things away --
http://www.socialmediaexaminer.com/5-ways-to-build-a-following-by-giving-something-away/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://www.socialmediaexaminer.com/5-ways-to-build-a-following-by-giving-something-away/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
Dunkin' Donuts uses an online contest to honor American soldiers and servicemen
Dunkin' Donuts uses an online contest and a tie-in with the Captain America movie to honor American soldiers and servicemen --
http://news.bostonherald.com/jobfind/news/media/view/2011_0628dunkin_teams_up_with_movie_studio_for_captain_america_contest/srvc=home&position=also
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://news.bostonherald.com/jobfind/news/media/view/2011_0628dunkin_teams_up_with_movie_studio_for_captain_america_contest/srvc=home&position=also
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
Intel combines YouTube with online gaming
Intel combines YouTube with online gaming in a unique "YouTube takeover" experience.
http://thenextweb.com/socialmedia/2011/06/17/intels-new-campaign-you%E2%80%99ve-never-seen-youtube-quite-like-this/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://thenextweb.com/socialmedia/2011/06/17/intels-new-campaign-you%E2%80%99ve-never-seen-youtube-quite-like-this/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
The Mayo Clinic launches its own social network
The Mayo Clinic launches its own social network --
http://socialmedia.mayoclinic.org/2011/07/05/mayo-clinic-launches-social-network-to-connect-global-mayo-clinic-community/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://socialmedia.mayoclinic.org/2011/07/05/mayo-clinic-launches-social-network-to-connect-global-mayo-clinic-community/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
Kraft Foods adapts to social media
Kraft Foods adapts to social media --
http://online.wsj.com/article/SB10001424052702304450604576416051591186240.html?mod=dist_smartbrief
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://online.wsj.com/article/SB10001424052702304450604576416051591186240.html?mod=dist_smartbrief
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
TNT's social media guidelines
TNT's social media guidelines --
http://www.webinknow.com/2011/06/tnt-employees-social-media-guidelines-a-great-example-of-can-do-attitude.html
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://www.webinknow.com/2011/06/tnt-employees-social-media-guidelines-a-great-example-of-can-do-attitude.html
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
The IRS and social media
The IRS and social media
http://vimeo.com/25695796
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://vimeo.com/25695796
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
P&G's Bounty brand uses social gaming
P&G's Bounty brand uses social gaming --
http://adage.com/article/news/p-g-s-bounty-picks-fans-social-gaming/228506/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
http://adage.com/article/news/p-g-s-bounty-picks-fans-social-gaming/228506/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
Amway on the importance of localizing Facebook pages
Amway on the importance of localizing Facebook pages:
http://www.clickz.com/clickz/news/2083230/amway-expands-facebook-efforts-talks-global-social
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at http://www.socialmedia.org/biglist/.
http://www.clickz.com/clickz/news/2083230/amway-expands-facebook-efforts-talks-global-social
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at http://www.socialmedia.org/biglist/.
Social media jobs
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at http://www.socialmedia.org/biglist/.
Manager, Digital Marketing for Quaker Brands, a division of Pepsico -- http://careers.pepsico.com/job/Chicago-Manager,-Digital-Marketing-Job-IL-60290/1312756/
Associate Manager of Social Media for Quaker Brands, a division of Pepsico --
http://careers.pepsico.com/job/Associate-Manager-2C-Social-Media-IL/1327745/
MTV Networks - Vice President of Social Media
http://www.jibe.com/jobs/vice-president-social-media-mtv-networks-new-york-ny--1-0630-?utm_source=simplyhired&utm_medium=free&utm_campaign=simplyhiredfeed
Home Depot -- Social Media Community Manager
https://careers.peopleclick.com/careerscp/client_homedepot/external/jobDetails.do?functionName=getJobDetail&jobPostId=181164&localeCode=en-us
Virgin American -- Media and Communications Coordinator
https://www.virginamerica.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=581&CurrentPage=1
Manager, Digital Marketing for Quaker Brands, a division of Pepsico -- http://careers.pepsico.com/job/Chicago-Manager,-Digital-Marketing-Job-IL-60290/1312756/
Associate Manager of Social Media for Quaker Brands, a division of Pepsico --
http://careers.pepsico.com/job/Associate-Manager-2C-Social-Media-IL/1327745/
MTV Networks - Vice President of Social Media
http://www.jibe.com/jobs/vice-president-social-media-mtv-networks-new-york-ny--1-0630-?utm_source=simplyhired&utm_medium=free&utm_campaign=simplyhiredfeed
Home Depot -- Social Media Community Manager
https://careers.peopleclick.com/careerscp/client_homedepot/external/jobDetails.do?functionName=getJobDetail&jobPostId=181164&localeCode=en-us
Virgin American -- Media and Communications Coordinator
https://www.virginamerica.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=581&CurrentPage=1
New hires in social media cortesy of "Social Media's Big List
SocialMedia.org publishes "Social Media's Big List." You can sign up for it at http://www.socialmedia.org/biglist/.
The July 6, 2011 issue of "Social Media's Big List" identifies the following new hires in the social media field:
MARC USA's former SVP, Interactive Marketing Innovation, Adam Kmiec, has announced his new position at Walgreens as the Director of Social Media. >> Twitter
http://twitter.com/#!/adamkmiec/status/81744498450898944
http://www.linkedin.com/in/adamkmiec
Sharif Renno has joined U.S. Cellular as the Social Media Manger and will be responsible for strategy, support, and implementation of social media across the company. >> Web-Strategy
http://www.web-strategist.com/blog/2011/06/20/people-on-the-move-in-the-social-business-industry-june-20-2011/
http://www.linkedin.com/in/sharifrenno
Expedia Worldwide has hired Peter Parkes as their new Head of Social Media for Europe, the Middle East, and Africa. >> Hidden Chemistry
http://hiddenchemistry.com/2011/06/day-one/
https://twitter.com/#!/peterparkes
The July 6, 2011 issue of "Social Media's Big List" identifies the following new hires in the social media field:
MARC USA's former SVP, Interactive Marketing Innovation, Adam Kmiec, has announced his new position at Walgreens as the Director of Social Media. >> Twitter
http://twitter.com/#!/adamkmiec/status/81744498450898944
http://www.linkedin.com/in/adamkmiec
Sharif Renno has joined U.S. Cellular as the Social Media Manger and will be responsible for strategy, support, and implementation of social media across the company. >> Web-Strategy
http://www.web-strategist.com/blog/2011/06/20/people-on-the-move-in-the-social-business-industry-june-20-2011/
http://www.linkedin.com/in/sharifrenno
Expedia Worldwide has hired Peter Parkes as their new Head of Social Media for Europe, the Middle East, and Africa. >> Hidden Chemistry
http://hiddenchemistry.com/2011/06/day-one/
https://twitter.com/#!/peterparkes
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