Tuesday, December 23, 2008

Crossing the line with Facebook strategies?

Check out this corporate Facebook strategy that appears to have crossed some ethical boundaries -- http://www.insidehighered.com/news/2008/12/22/facebook

Monday, December 15, 2008

Primer on social media and marketing

This Wall Street Journal article provides an excellent primer on social media and marketing --
http://online.wsj.com/article/SB122884677205091919.html
Thanks a million to Mike Ross for calling it to my attention!

Glynn

Friday, December 5, 2008

Buying in to the value of social media

In this blog post, Jason Falls addresses the important issue of how to get others, particularly marketing people, to buy in to the value of social media.
http://www.socialmediaexplorer.com/2008/11/26/how-to-win-buy-in-for-social-media/