Tuesday, November 23, 2010

Replacing the "marketing funnel" with the "consumer decision journey"

Replacing the "marketing funnel" with the "consumer decision journey," courtesy of David Edelman of McKinsey & Company and his article in Harvard Business Review.
http://hbr.org/2010/12/branding-in-the-digital-age/ar/1
http://hbr.org/2010/12/branding-in-the-digital-age/sb1

Friday, November 12, 2010

Amazon leverages customer reviews

This Bloomberg Businessweek story talks about how Amazon.com leverages customer reviews.
http://teachthe4ps.com/ZG

Recommendations from people you know still rule the day

Recommendations from friends and acquaintances still rule the day in terms of driving sales.
http://teachthe4ps.com/2t

Companies are leveraging online reviews

This Wall Street Journal article provides some good insights about how companies are leveraging the online reviews.
http://teachthe4ps.com/Xl

Nice excerpt from Basic Marketing by Perreault, Cannon & McCarthy

This is a nice excerpt from the latest edition of Basic Marketing by Perreault, Cannon & McCarthy. It is taken from the blog that accompanies the book.
http://teachthe4ps.com/wp-content/uploads/2010/11/Publicity-Section-Sample-Pages-Basic-Marketing-18e2.pdf

adding Google Analytics to your Facebook page

According to this blog post, Google Analytics can be added to your Facebook page, but it is a little complicated.
http://www.socialmediaexaminer.com/how-to-add-google-analytics-to-your-facebook-fan-page/

Social media and b2b

These articles talk about how b2b companies are using social media.
http://teachthe4ps.com/aQQ
http://teachthe4ps.com/t0u
http://teachthe4ps.com/cIz

factors that motivate people to seek and share information

This study identifies factors that motivate people, women in this case, to seek and share information via word-of-mouth or word-of-keyboard.
http://teachthe4ps.com/aQQ