This is a nice excerpt from the latest edition of Basic Marketing by Perreault, Cannon & McCarthy. It is taken from the blog that accompanies the book.
http://teachthe4ps.com/wp-content/uploads/2010/11/Publicity-Section-Sample-Pages-Basic-Marketing-18e2.pdf
Friday, November 12, 2010
Nice excerpt from Basic Marketing by Perreault, Cannon & McCarthy
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment