Replacing the "marketing funnel" with the "consumer decision journey," courtesy of David Edelman of McKinsey & Company and his article in Harvard Business Review.
http://hbr.org/2010/12/branding-in-the-digital-age/ar/1
http://hbr.org/2010/12/branding-in-the-digital-age/sb1
Tuesday, November 23, 2010
Replacing the "marketing funnel" with the "consumer decision journey"
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment