Intel combines YouTube with online gaming in a unique "YouTube takeover" experience.
http://thenextweb.com/socialmedia/2011/06/17/intels-new-campaign-you%E2%80%99ve-never-seen-youtube-quite-like-this/
This comes from "Social Media's Big List," which is published by SocialMedia.org. You can sign up for it at:
http://www.socialmedia.org/biglist/
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