How Jet Blue, Axe, and Dollar Shave Club have earned favorable word-of-mouth

This Marketing News post from the American Marketing Association talks about what word-of-mouth marketing is and isn’t.  It also describes how Jet Blue, Axe, and Dollar Shave Club have earned favorable word-of-mouth from their customers and potential customers.

http://www.marketingpower.com/ResourceLibrary/Documents/newsletters/mne/2013/9/wom-marketing-exact-target.pdf