This is a good blog post about co-creation where the company and its customers work together to create new products and services:
http://blog.freshnetworks.com/category/series/co-creation-series/
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- Word-of-Mouth campaign spending
- Academic studies on social networks
- More about blogola
- Social media careers
- Intuit uses social media for customer service
- Small businesses use Twitter
- Starbucks is top Facebook brand
- Zappos' customer service
- Social media and revenue
- Social Media and Customer Relationship Management
- Razorfish's Social Influence Marketing Report
- Social media and customer service
- Still more on blogging for pay
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- LEGOs co-creates with lead users
- Co-creation
- Legos and social media
- Business Week article on employees' social media u...
- Academic article on word of mouth within online co...
- Social media & healthcare slide show
- Kobe Bryant, Nike, philantrophy, & the Chinese market
- Hardees engages customers
- DVRs and media advertising
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