http://ceciliaweckstrom.com/2009/02/01/the-full-value-of-lead-user-innovation/
http://outsideinnovation.blogs.com/pseybold/lego/
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- Word-of-Mouth campaign spending
- Academic studies on social networks
- More about blogola
- Social media careers
- Intuit uses social media for customer service
- Small businesses use Twitter
- Starbucks is top Facebook brand
- Zappos' customer service
- Social media and revenue
- Social Media and Customer Relationship Management
- Razorfish's Social Influence Marketing Report
- Social media and customer service
- Still more on blogging for pay
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- LEGOs co-creates with lead users
- Co-creation
- Legos and social media
- Business Week article on employees' social media u...
- Academic article on word of mouth within online co...
- Social media & healthcare slide show
- Kobe Bryant, Nike, philantrophy, & the Chinese market
- Hardees engages customers
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