We are finally starting to seem some empirical academic studies relating to social networks and social contagion:
http://www.msi.org/publications/publication.cfm?pub=1474
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2170
http://www.msi.org/publications/publication.cfm?pub=1564&utm_source=publications&utm_medium=email&utm_content=pub%2Bins09s-3&utm_campaign=pub%2Bins09s
http://www.msi.org/publications/publication.cfm?pub=1572
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