WOMMA weighs in on the FTC guidelines

The Word Of Mouth Marketing Association has submitted its comments on the FTC's proposed guidelines:

http://www.adlawbyrequest.com/uploads/file/Reed%20Smith%20Comments%20for%20WOMMA%20-%20FTC%20Proposed%20Revisions%20to%20its%20Guides%20Concerning%20the%20Use%20of%20Endorseme.PDF