The FTC and social media

The Federal Trade Commission's guidelines pertaining to endorsements and testimonials are likely to have an impact on some aspects of social media's promotional uses.

The FTC's current guidelines (as of June 15, 2009) pertaining to endorsements and testimonials can be found at:
http://www.ftc.gov/bcp/guides/endorse.htm

A summary of the proposed guidelines can be found at:
http://www.ftc.gov/os/fedreg/2008/november/081128guidesconcerningtheuseofendorsementsandtestimonials.pdf

See the June 8 post (below) for further discussion.