Sharpie markers

The new campaign for Sharpie brand markers has a strong social media component. An Advertising Age article discussing the campaign can be found at:

http://adage.com/adages/post?article_id=137235

The "Sharpie Uncapped" URL is:
http://www.sharpieuncapped.com/default.aspx

Much of the social media can be found under "Sharpie Communities" --
http://www.sharpieuncapped.com/community.aspx