This is an interesting post about demand creation (advertising) vs. demand fulfillment (selling) and online metrics --
http://www.adweek.com/aw/content_display/news/digital/e3i372a427229d39d58f8364a7a9cd54c66
Subscribe to:
Post Comments (Atom)
skip to main |
skip to sidebar
Posts
Blog Archive
-
▼
2009
(224)
-
▼
June
(26)
- Smokey Bones uses its employees to drive social media
- Social mapping and online ads
- Sharpie markers
- Social Media University Global
- Planning for social media
- Social media at Mayo Clinic
- Jyri Engeström slide presentation on social object...
- More about social object theory
- Social object theory and other principles
- Other companies weigh in on the FTC's proposed gui...
- WOMMA weighs in on the FTC guidelines
- The Association of National Advertisers and the FT...
- Entrepreneur magazine's summary of the FTC guidelines
- PRSA responds to the FTC's proposed guidelines
- Social Media Marketing Industry Report
- BzzAgent's responses to the proposed FTC guidelines
- The WSJ on testimonials and endorsements by bloggers
- The FTC and social media
- Convenience stores & social media
- Dell is making money from Twitter
- Dell's presence on Twitter
- Generational cohorts and social media
- The FTC on endorsements and testimonials
- Retailers and social media
- Using YouTube as a promotional vehicle
- Demand creation, demand fulfillment & online metrics
-
▼
June
(26)
No comments:
Post a Comment