The FTC has passed guidelines requiring that material connections between bloggers and sponsors be disclosed --
http://www.washingtonpost.com/wp-dyn/content/article/2009/10/05/AR2009100503620.html
http://www.foxnews.com/story/0,2933,560501,00.html?test=latestnews
http://www.ftc.gov/opa/2009/10/endortest.shtm
http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
Monday, October 5, 2009
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