This Courier Journal article addresses how Ford, Papa Johns, Levi Strauss, and Chevron are incorporting social media into their promotion mixes --
http://www.courier-journal.com/article/20090919/BUSINESS/909190352/-1/Category=search
Monday, September 21, 2009
Ford, Papa Johns, Levi Strauss & Chevron use social media in their promotion mixes
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