SmartBlogs post re the relationship between social media and traditional media

This post from SmartBlogs addresses the relationship between social media and traditional media. Two quotes I particularly like are:

“Now that all media is social … all media campaigns should be inherently social,” said Tom Beeby, executive creative director and Beeby Clark + Meyler.

“Advertising gives brands a voice, social media gives brands a personality,” said MediaVest Senior Vice President Jon Halvorson.

http://smartblogs.com/socialmedia/2011/02/08/live-from-social-media-week-blending-social-into-earned-owned-and-paid-media/