This is an interesting HBR piece on viral products vs. viral marketing. The full study will be published in a forthcoming issue of Management Science.
http://hbr.org/2011/06/vision-statement-forget-viral-marketing-make-the-product-itself-viral/ar/1
Thanks to Emanuel Rosen for posting this to the Facebook News Feed.
Wednesday, May 18, 2011
HBR/Management Science article on viral products vs. viral marketing
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment