This HBR blog post by Itamar Simonson and Emanuel Rosen suggests that the concepts of brand, loyalty, and positioning may not be as relevant as they used to be. A new book by the authors will be available soon. It is entitled Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information . I have it on order from Amazon.com and I am anxious to get it and read it.
http://blogs.hbr.org/2014/01/three-long-held-concepts-every-marketer-should-rethink/
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