As this LoyaltyLab blog post suggests Return on Relationship™ is important. However, in my opinion, someone is going to have to find an effective way to quantify it before it will reach its true potential.
http://www.loyaltylab.com/blog/2013/02/return-on-relationship-the-new-measure-of-success/?utm_source=outbrain&utm_campaign=LoyaltyLabUS
Friday, June 21, 2013
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