The changing role of brands in the era of new media and the digital economy

The new media and the digital economy is changing the role of brands in the marketing mix. This article in The Economist provides a thought-provoking view of the changing role of brands.  
http://www.economist.com/news/business/21614150-brands-are-most-valuable-assets-many-companies-possess-no-one-agrees-how-much-they