Tuesday, November 11, 2014

In-store GPS technology

A previous post addressed three technological approaches to in-store GPS technology.  They are:
  • The use of high-pitched frequency
  • Triangulation of an in-store wi-fi signal
  • Bluetooth low-energy detectors (also called beacons) – with one-foot detection accuracy
This American Marketing Association post focuses on the third technology -- bluetooth enabled low-energy detectors or beacons. 

No comments: