This is an excellent article about low-involvement products and online word-of-mouth:
http://adage.com/digital/article?article_id=132150
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November
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- Hiring a social media person
- IRI and Umbria work together to research online WOM
- Social media adoption among Inc 500 firms
- Informative white papers from Buzzlogic
- LinkedIn as a B2B data source
- B2B Marketing and Customer Relationship Management
- Interesting perspective
- The blogosphere and "internal markets"
- Search marketing information sources
- "Digital divas" and low-involvement products
- "Micro-Targeting" with Facebook ads
- Key Performance Indicators
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