This LA Times article provides some good data on the use of social media for marketing purposes and provides some anecdotes about companies that have successfully used it.
Thanks to our our former graduate student, Laeeq Khan, now completing his Ph.D. at Michigan State University, for forwarding it to Department Chair Dr. Terry Holmes.
http://www.latimes.com/business/la-fi-smallbiz-social-20111003,0,4430023.story?page=1
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