Integrating social networks into higher education

Higher education is beginning to realize that Facebook and other social networks can be used to the college's advantage:
http://www.insidehighered.com/news/2008/10/30/social

Social Media ROI

Jason Falls makes some interesting comments about social media and ROI
http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-media/

Internet-based free speech in the global theatre

Companies are beginning to establish standards for Internet-based free speech that occurs in the global theatre.
http://www.nytimes.com/2008/10/28/technology/internet/28privacy.html?_r=1&ref=technology&oref=slogin

Jason Falls' case study about Caminito Argentinean Steakhouse

Jason Falls continues his series of case studies on social media for small business. Here, he presents Caminito Argentinean Steakhouse --
http://www.socialmediaexplorer.com/2008/10/27/social-media-for-small-business-caminito-argentinean-steakhouse/

The accuracy of Wikipedia articles

This is an interesting article about the accuracy of Wikipedia articles --
http://www.technologyreview.com/web/21558/page1/

Five important blogs

Jason Falls recommends five blogs for those interested in social media -- http://www.socialmediaexplorer.com/2008/10/17/five-blogs-i-read/

Jason Falls case study about Martell Home Builders

In the following post, Jason Falls presents the first in a series of case studies about how small businesses are using social media. This post is about Martell Home Builders in Moncton, New Brunswick, Canada.
http://www.socialmediaexplorer.com/2008/10/20/social-media-for-small-business-martell-home-builders/

Increasing consumers' involvement with a low-involvement product

If you read this article carefully, you will see that P&G is using a digital media tie-in to increase consumers' involvement in a low-involvement product - Dawn dishwashing detergent. It also provides insight about how Dawn is positioned relative to Palmolive.
http://www.brandweek.com/bw/content_display/news-and-features/incentive/e3id1be9498d926d2ac6e0ffbf6268334e3

Also, check out the related site -- http://www.dawn-dish.com/en_US/handshavetalent/home.do

Wal-Mart employees are blogging

Check out the Wal-Mart employees' blog -- http://checkoutblog.com/default.aspx

The candidates and YouTube

The presidential candidates are learning what works on YouTube.
http://adage.com/digital/article?article_id=131479

Monitoring the bloggers

Companies are monitoring the bloggers that talk about them. Some are more influential, some are less influential.
http://adage.com/digital/article?article_id=131455

Jason Falls on Facebook Groups vs. Facebook Brand Pages

Wondering whether it is better to use a Facebook Group or a Facebook Brand Page? Here is some more winning advice from Jason Falls --
http://www.socialmediaexplorer.com/2008/10/06/facebook-group-and-brand-page-best-practices/

Web Analytics

Jason Falls provides an excellent primer on "web analytics for bloggers." http://www.socialmediaexplorer.com/2008/10/03/web-analytics-basics-for-bloggers/