The market for services pertaining to social media

This blog post contains an excellent delineation of the market for services pertaining to social media. Thanks to Vili Auvinen for bringing it to my attention.

http://mashable.com/2011/07/31/social-media-overload-startups/

Ways to optimize your Facebook page

This Social Media Examiner post on "5 Ways to Optimize Your Facebook Page" is quite interesting:

http://www.socialmediaexaminer.com/5-ways-to-optimize-your-facebook-page/

Airlines' use of social media

This Mashable post contains great data about airlines' use of social media. Thanks to Vili Auvinen for calling it to my attention.

http://mashable.com/2011/09/16/airlines-social-media-infographic/

Fed Ex's Social Media Playbook

This Commercial Appeal article on Federal Express' "Social Media Playbook" is interesting:
http://www.commercialappeal.com/news/2011/sep/14/memphis-based-fedex-exec-discusses-companys-playbo/

AMA - engagement is now king

The introduction to this American Marketing Association webinar pretty much sums it up -- "Sales, marketing and customer service have changed incredibly over the past few years – engagement is now king. It’s no longer a question of “if” your customers are talking online, but 'when' and 'where.'"

http://www.marketingpower.com/ResourceLibrary/Pages/Webcasts/UnMarketing_Top_Tools_and_Techniques_for_Engaging_Your_Audience_Online_092711.aspx

Social media tutorials courtesy of "Exploring Social Media"

The following tutorials are provided by Exploring Social Media http://exploringsocialmedia.com/

9 Effective Ways to Use YouTube for Business http://exploringsocialmedia.com/9-effective-ways-to-use-youtube-for-business/

Popular, Free, and Easy Blogging Platforms http://exploringsocialmedia.com/popular-free-and-easy-blogging-platforms/

Groupon vs. LivingSocial: Who Wins the Battle of the Deals? http://exploringsocialmedia.com/groupon-vs-livingsocial-who-wins-the-battle-of-the-deals/

Goals that can be accomplished with social media courtesy of "Mashable"

Thanks to Vili Auvinen for posting the link to this "Mashable" post to the "Murray State MKT 578 Social Media & Marketing Fall 2011" Facebook group (which I maintain for my class). Among other things, it contains a list of 12 broad goals that can be accomplished with social media. To me, it is one of the most useful blog posts I have seen lately.

http://mashable.com/2011/08/29/social-media-case-studies/