Unethical clicking on online ads

Panera Bread pulled its ads from a website after it was revealed that the website's writers were encouraged to click on its ads for the sole purpose of increasing the advertising's"perceived" effectiveness.

http://www.adweek.com/news/advertising-branding/panera-pulls-sheknowscom-ads-after-damning-memo-revealed-141448?NL=NRN-03&Issue=NRN-03_20120627_NRN-03_185&YM_RID=email&YM_MID=mmid

New ideas for social media resumes

Thanks to Vili Auvinen for sharing these new ideas for social media resumes:
http://mashable.com/2011/05/20/social-media-resumes/

Companies are using "crowdsourcing"

This is a cool McKinsey Quarterly post on "crowdsourcing" --

http://www.mckinseyquarterly.com/newsletters/2012_06.htm

The level of engagement on Facebook seems to be dipping

The level of engagement on Facebook seems to be dipping--

http://paper.li/brandacity/1314809989

Could Facebook go a way?

Is it really possible that Facebook could go away as this Mashable post suggests?


http://mashable.com/2012/06/04/analyst-facebook-disappear/

Facebook's potency as a promotional vehicle

This Reuters post questions Facebook's potency as a promotional vehicle.

http://www.reuters.com/article/2012/06/05/net-us-facebook-survey-idUSBRE85400C20120605

The travel industry and social media

This eMarketer post post suggests that marketers in the travel industry are relying more heavily on social media marketing.

http://www.emarketer.com/Article.aspx?id=1009094&R=1009094