Thursday, July 26, 2012

Google's efforts to minimize the impact of disingenuous Search Engine Optimization (SEO) techniques

This is a great Forbes article on what Google is doing to minimize the impact of disingenuous Search Engine Optimization (SEO) techniques.  Thanks to HubSpot for calling this to my attention via the company's opt-in e-mail marketing program.
http://www.forbes.com/sites/kenkrogue/2012/07/20/the-death-of-seo-the-rise-of-social-pr-and-real-content/

Wednesday, June 27, 2012

Unethical clicking on online ads

Panera Bread pulled its ads from a website after it was revealed that the website's writers were encouraged to click on its ads for the sole purpose of increasing the advertising's"perceived" effectiveness.

http://www.adweek.com/news/advertising-branding/panera-pulls-sheknowscom-ads-after-damning-memo-revealed-141448?NL=NRN-03&Issue=NRN-03_20120627_NRN-03_185&YM_RID=email&YM_MID=mmid

Tuesday, June 5, 2012

Facebook's potency as a promotional vehicle

This Reuters post questions Facebook's potency as a promotional vehicle.

http://www.reuters.com/article/2012/06/05/net-us-facebook-survey-idUSBRE85400C20120605

The travel industry and social media

This eMarketer post post suggests that marketers in the travel industry are relying more heavily on social media marketing.

http://www.emarketer.com/Article.aspx?id=1009094&R=1009094

Wednesday, May 9, 2012

Charlene Li on "The Future of Social Media"

Jeff Barrett with The Washington Times Communities interviews Charlene Li about the future of social medial.  Charlene's answers are, as always, insightful, informative, and on target.  
http://communities.washingtontimes.com/neighborhood/status-update/2012/may/9/charlene-li-future-social-media/#.T6qinfsUaSx.facebook

Wednesday, May 2, 2012

Who has "Googled" you?

Want to know who has been "Googling" you? Potential employers? Creditors? Old flames? New flames? People you would rather avoid?

I can't vouch for any of these organizations, but they claim they can give you at least some of that kind of information.

http://brandyourself.com/info/about/theDifference

http://www.ziggs.com/about/company/AboutSearchAlerts.aspx 

http://www.naymz.com/premiumAbout.action

My source for this information was a Mashable post entitled "Who Googled You?  This Website Knows." -- http://mashable.com/2012/05/01/brandyourself-google/