Friday, July 27, 2012
Thursday, July 26, 2012
Google's efforts to minimize the impact of disingenuous Search Engine Optimization (SEO) techniques
This is a great Forbes article on what Google is doing to minimize the impact of disingenuous Search Engine Optimization (SEO) techniques. Thanks to HubSpot for calling this to my attention via the company's opt-in e-mail marketing program.
http://www.forbes.com/sites/kenkrogue/2012/07/20/the-death-of-seo-the-rise-of-social-pr-and-real-content/
http://www.forbes.com/sites/kenkrogue/2012/07/20/the-death-of-seo-the-rise-of-social-pr-and-real-content/
Thursday, July 19, 2012
Social media in the restaurant industry: Guidance from Nations Restaurant News
Nations Restaurant News is providing great guidance on the use of social media in the restaurant industry. Thanks to Dr. Terry Holmes for bringing this to my attention.
http://nrn.com/article/7-social-media-tools-restaurants?page=0,0&utm_source=MagnetMail&utm_medium=email&utm_term=terry.holmes%40murraystate.edu&utm_content=NRN-News-NRNam-7-18-12%20%3FNL%3DNRN-03&Issue=NRN-03_20120718_NRN-03_148&YM_RID=email&YM_MID=mmid
http://nrn.com/article/7-social-media-tools-restaurants?page=0,0&utm_source=MagnetMail&utm_medium=email&utm_term=terry.holmes%40murraystate.edu&utm_content=NRN-News-NRNam-7-18-12%20%3FNL%3DNRN-03&Issue=NRN-03_20120718_NRN-03_148&YM_RID=email&YM_MID=mmid
Friday, July 13, 2012
Top social media restaurant brands for 2012
Check out the top social media restaurant brands for 2012, Thanks to Dr. Terry Holmes for calling this to my attention!
http://nrn.com/article/top-100-social-media-brands-2012-1q?utm_source=MagnetMail&utm_medium=email&utm_term=terry.holmes@murraystate.edu&utm_content=NRN-News-NRNam-07-13-12
http://nrn.com/article/top-100-social-media-brands-2012-1q?utm_source=MagnetMail&utm_medium=email&utm_term=terry.holmes@murraystate.edu&utm_content=NRN-News-NRNam-07-13-12
Wednesday, July 11, 2012
Social Media Demographics by Mashable
Social Media Demographics by Mashable:
http://mashable.com/2012/03/09/social-media-demographics/
http://mashable.com/2012/03/09/social-media-demographics/
Wednesday, June 27, 2012
Unethical clicking on online ads
Panera Bread pulled its ads from a website after it was revealed that the website's writers were encouraged to click on its ads for the sole purpose of increasing the advertising's"perceived" effectiveness.
http://www.adweek.com/news/advertising-branding/panera-pulls-sheknowscom-ads-after-damning-memo-revealed-141448?NL=NRN-03&Issue=NRN-03_20120627_NRN-03_185&YM_RID=email&YM_MID=mmid
http://www.adweek.com/news/advertising-branding/panera-pulls-sheknowscom-ads-after-damning-memo-revealed-141448?NL=NRN-03&Issue=NRN-03_20120627_NRN-03_185&YM_RID=email&YM_MID=mmid
Wednesday, June 6, 2012
New ideas for social media resumes
Thanks to Vili Auvinen for sharing these new ideas for social media resumes:
http://mashable.com/2011/05/20/social-media-resumes/
http://mashable.com/2011/05/20/social-media-resumes/
Companies are using "crowdsourcing"
This is a cool McKinsey Quarterly post on "crowdsourcing" --
http://www.mckinseyquarterly.com/newsletters/2012_06.htm
http://www.mckinseyquarterly.com/newsletters/2012_06.htm
The level of engagement on Facebook seems to be dipping
Could Facebook go a way?
Is it really possible that Facebook could go away as this Mashable post suggests?
http://mashable.com/2012/06/04/analyst-facebook-disappear/
http://mashable.com/2012/06/04/analyst-facebook-disappear/
Tuesday, June 5, 2012
Facebook's potency as a promotional vehicle
This Reuters post questions Facebook's potency as a promotional vehicle.
http://www.reuters.com/article/2012/06/05/net-us-facebook-survey-idUSBRE85400C20120605
http://www.reuters.com/article/2012/06/05/net-us-facebook-survey-idUSBRE85400C20120605
The travel industry and social media
This eMarketer post post suggests that marketers in the travel industry are relying more heavily on social media marketing.
http://www.emarketer.com/Article.aspx?id=1009094&R=1009094
http://www.emarketer.com/Article.aspx?id=1009094&R=1009094
Tuesday, May 29, 2012
Developing a social media policy
Tips on developing a social media policy from the Nashville Business Journal:
http://www.bizjournals.com/nashville/blog/socialmadness/2012/05/dos-and-donts-for-creating-a-social.html
http://www.bizjournals.com/nashville/blog/socialmadness/2012/05/dos-and-donts-for-creating-a-social.html
Wednesday, May 9, 2012
Charlene Li on "The Future of Social Media"
Jeff Barrett with The Washington Times Communities interviews Charlene Li about the future of social medial. Charlene's answers are, as always, insightful, informative, and on target.
http://communities.washingtontimes.com/neighborhood/status-update/2012/may/9/charlene-li-future-social-media/#.T6qinfsUaSx.facebook
http://communities.washingtontimes.com/neighborhood/status-update/2012/may/9/charlene-li-future-social-media/#.T6qinfsUaSx.facebook
Wednesday, May 2, 2012
Who has "Googled" you?
Want to know who has been "Googling" you? Potential employers? Creditors? Old flames? New flames? People you would rather avoid?
I can't vouch for any of these organizations, but they claim they can give you at least some of that kind of information.
http://brandyourself.com/info/about/theDifference
http://www.ziggs.com/about/company/AboutSearchAlerts.aspx
http://www.naymz.com/premiumAbout.action
My source for this information was a Mashable post entitled "Who Googled You? This Website Knows." -- http://mashable.com/2012/05/01/brandyourself-google/
I can't vouch for any of these organizations, but they claim they can give you at least some of that kind of information.
http://brandyourself.com/info/about/theDifference
http://www.ziggs.com/about/company/AboutSearchAlerts.aspx
http://www.naymz.com/premiumAbout.action
My source for this information was a Mashable post entitled "Who Googled You? This Website Knows." -- http://mashable.com/2012/05/01/brandyourself-google/
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