This is a good framework for developing and communicating your social media marketing strategy:
http://expansionplus.com/impr/social-media.html
Monday, March 22, 2010
B2B and social media: some interesting thoughts
Here are some interesting thoughts about how B2B companies can utilize social media.
http://www.proactivereport.com/c/research/social-media-affecting-btob-buying-behavior/
http://www.slideshare.net/G3Com/inside-the-mind-of-the-b2-b-buyer
http://www.proactivereport.com/c/research/social-media-affecting-btob-buying-behavior/
http://www.slideshare.net/G3Com/inside-the-mind-of-the-b2-b-buyer
Thursday, March 18, 2010
Insurance agents are using social media
Insurance agents working for State Farm and other companies are using social media to network with clients and potential clients.
http://tinyurl.com/ybwyrhz
http://tinyurl.com/ybwyrhz
Wednesday, March 17, 2010
Reuters' social media guidelines
Reuters social media guidelines came to my attention in a GasPedal [news@gaspedal.com] posting.
http://blogs.reuters.com/fulldisclosure/2010/03/10/social-media-some-principles-and-guidelines/
http://handbook.reuters.com/index.php/Reporting_from_the_internet#Social_media_guidelines
http://blogs.reuters.com/fulldisclosure/2010/03/10/social-media-some-principles-and-guidelines/
http://handbook.reuters.com/index.php/Reporting_from_the_internet#Social_media_guidelines
Some entrepreneurs are questioning the value of social media
According to this Wall Street Journal article, some entrepreneurs are questioning the value of social media. Some of their concerns are probably justified. However, I strongly suspect that many of them are not getting the results they want because they don't know how to use social media appropriately. There are certainly lots of examples of poorly done social media out there.
http://online.wsj.com/article/SB10001424052748703909804575123691040422082.html
http://online.wsj.com/article/SB10001424052748703909804575123691040422082.html
Monday, March 8, 2010
Social media in Kentucky K-12 schools
This Courier-Journal articles discusses the use of social media in Kentucky's K-12 schools.
http://www.courier-journal.com/article/20100307/NEWS0105/3070349/Social+networking++A+new+tool+allowed+in+the+classroom
http://www.courier-journal.com/article/20100307/NEWS0105/3070349/Social+networking++A+new+tool+allowed+in+the+classroom
Monday, March 1, 2010
B2B guidelines from Marketo
These are excellent guidelines for using social media in a B2B context, courtesy of Marketo:
http://blog.marketo.com/
http://blog.marketo.com/
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