Very interesting. Research suggests that the structure of social networks in at least one hunter-gatherer culture is very similar to the social networks of more advanced societies. I am thinking insights from the hunter-gatherer culture may tell us a few things about Facebook, Twitter, etc.
http://lightyears.blogs.cnn.com/2012/01/25/origins-of-cooperation-found-in-social-networks/
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http://www.nature.com/nature/journal/v481/n7382/full/nature10736.html
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