Preference for those who have a strong social media presence?

It looks like some companies may give preference to potential employees who have a strong presence on social media. Interestingly, this post also indicates "casinos are using it to decide who gets the coolest freebies, on the assumption that Players with high scores will use their SM influence to send more business the casino’s way." http://socialmediatoday.com/kandrac/497565/how-cheat-klout