Absolute Value by Itamar Simonson and Emanuel Rosen is a really important new book

Absolute Value  by Itamar Simonson and Emanuel Rosen is a really important new book that came out last week (ISBN: 978-0-06-221567-3). The links below give you some information about its contents. In my opinion, this book is going to change the way we think about markets and marketing.

http://www.newyorker.com/talk/financial/2014/02/17/140217ta_talk_surowiecki?mobify=0

http://www.thestreet.com/video/12315423/will-yelp-put-olive-garden-out-of-business.html

http://video.foxbusiness.com/v/3166702657001/how-to-make-customer-reviews-work-for-your-company/#sp=show-clips