AdWeek article on "next generation social analytics"

This is an excellent AdWeek article on "next generation social analytics."  Thanks to Murray State Alum Matthew Wilham for forwarding it to me!
http://www.adweek.com/brandshare/next-gen-social-analytics-are-transforming-digital-marketing-160064

Nation's Restaurant News on how restaurants are incorporating their loyalty programs into smart phone apps

This article from Nation's Restaurant News talks about how restaurants are now incorporating their loyalty programs into smart phone apps:
http://nrn.com/marketing/more-restaurants-layer-loyalty-programs-smartphone-apps?NL=NRN-02_&Issue=NRN-02__20140922_NRN-02__260&YM_RID=terry.holmes@murraystate.edu&YM_MID=1485635&sfvc4enews=42&cl=article_2

The Economist Special Report on "Advertising and Technology" provides excellent insights

The Economist published a Special Report on "Advertising and Technology" in its September 13, 2014 issue.  The report is full of excellent insights into various aspects of online advertising and the online advertising ecosystem.  Links to the various sections of that report are provided below:

• http://www.economist.com/news/special-report/21615869-technology-radically-changing-advertising-business-profound-consequences
• http://www.economist.com/news/special-report/21615871-everything-people-do-online-avidly-followed-advertisers-and-third-party
• http://www.economist.com/news/special-report/21615870-what-advertisers-love-and-what-they-hate-about-mobile-devices-moving-targets
• http://www.economist.com/news/special-report/21615872-rise-electronic-marketplace-online-ads-reshaping-media-business-buy
• http://www.economist.com/news/special-report/21615867-technology-has-made-life-harder-admen-they-will-not-disappear-leaner-and-meaner
• http://www.economist.com/news/special-report/21615873-technology-has-put-squeeze-publishers-online-advertising-virtual-beauty-parade
• http://www.economist.com/news/special-report/21615874-online-video-flourishing-it-not-about-kill-television-cracking-screen
• http://www.economist.com/news/special-report/21615875-technology-has-transformed-advertising-consumers-need-be-kept-board-world

The iMarketing Cafe's list of social media experts

This is a good list of social media experts from the iMarketing Cafe.  Thanks to Jason Falls for sharing this in his Facebook post.
http://theimarketingcafe.com/social-media/top-64-social-media-experts-list-twitter?utm_content=buffer442ac&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

Digiday case study on how Charmin has chosen a social media tone of voice

This is a great case study from Digiday on how Charmin has chosen a social media tone of voice.
http://digiday.com/brands/inside-charmins-social-media-strategy/?utm_content=buffere5e66&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

How one company used Instagram as a modern coupon

This is an interesting anecdote about how one company used Instagram as a modern coupon and got Twitter publicity as well.
http://www.fastcocreate.com/3035424/this-swedish-retailer-used-instagram-as-a-modern-coupon

What successful advertising is beginning to look like

This post from the Content Marketing Institute makes some really good points about what successful advertising is beginning to look like:
http://contentmarketinginstitute.com/2014/09/post-advertising-age-rules/?utm_content=bufferb6c87&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

UsefulSocialMedia post on openness in social media based communications

According to this UsefulSocialMedia post, people may not be very open when they communicate via social media:
http://usefulsocialmedia.com/customer-insight/spiral-silence?utm_campaign=USM%2005SEP14%20Newsletter&utm_medium=email&utm_source=Eloqua&elq=4268e77299bc4a93b6114dd49e41668c&elqCampaignId=308

BufferSocial's little-known features of common social media sites

These little-known features of common social media sites from BufferSocial are quite helpful:
http://blog.bufferapp.com/little-known-features-facebook-twitter-instagram

"Mobile wallets" should take some of the pain out of the shopping experience

The advent of "mobile wallets" should take some of the pain out of the shopping experience:
http://www.usatoday.com/story/money/business/2014/09/01/apple-iphone-mobile-wallet/14927481/

Google keeps track of your geographic location and the amount of time you spend there

Big data is central to the era of the new media.  This post discusses how Google keeps track of your geographic location and the amount of time you spend there. 
http://www.wpsdlocal6.com/story/26399867/what-the-tech-keeping-track

The changing role of brands in the era of new media and the digital economy

The new media and the digital economy is changing the role of brands in the marketing mix. This article in The Economist provides a thought-provoking view of the changing role of brands.  
http://www.economist.com/news/business/21614150-brands-are-most-valuable-assets-many-companies-possess-no-one-agrees-how-much-they