The basic human motivations that drive consumer generated media appear to be relatively unexplored. These two posts povide a great starting place for thinking about consumer behavior issues.
http://blogs.mediapost.com/spin/?p=1204
http://www.communispace.com/assets/pdf/R_All_Communispace_Gaining_Business_Value_Release_11_29_07.pdf
Monday, January 7, 2008
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