Friday, January 4, 2008

Check out this article pertaining to changes in newspaper circulation from last year to this year.
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003667952
The vast majority of newspapers lost readership, most by a significant percentage. One reason for this may be that people are relying more and more on consumer generated media as opposed to the traditional media. If so, how can marketing organizations get ahead of this curve?

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