This is about MarketTools. It is a company that uses online consumer communities for market research purposes. The consumers choose to participate in these online communities and it is my understanding that the company informs the consumers of their research activity. This article is interesting in that it summarizes insights MarketTools has gained about an important group of consumers -- Moms.
<http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=72583&Nid=37347&p=911887>