This is an interesting article about Cisco's Eos (entertainment operating system) operating system. Apparently, it identifies TV shows you watch and the lifestyles to which you are attracted. It also monitors your online interactions with other people. It will use this information to identify other content in which you may be interested. It will also enable companies to use the information collected to build online communities and to target their advertising most effectively. Could it be that Orwell's 1984 has arrived 24 years late? Other companies that offer social networking software are also identified.

http://online.wsj.com/article/SB119973082626572521-email.html