Smokey Bones uses its employees to drive social media

Smokey Bones Bar-b-Que uses its employees to drive social media efforts at the local level:

http://adage.com/digital/article?article_id=137595
http://www.dmnews.com/Smokey-Bones-adds-social-media/article/129635/
http://gaspedal.com/case-studies/smokey-bones-bbq-asks-employees-to-engage-fans-in-social-media/

Social mapping and online ads

Companies are using social mapping to deliver advertising to those who are the friends of the friends of someone who purchased their product. See how they do it --

http://www.nytimes.com/2009/06/26/business/media/26adco.html?_r=1

Sharpie markers

The new campaign for Sharpie brand markers has a strong social media component. An Advertising Age article discussing the campaign can be found at:

http://adage.com/adages/post?article_id=137235

The "Sharpie Uncapped" URL is:
http://www.sharpieuncapped.com/default.aspx

Much of the social media can be found under "Sharpie Communities" --
http://www.sharpieuncapped.com/community.aspx

Social Media University Global

Check out Social Media University Global. The Chancellor is the manager for syndication and social media for Mayo Cliinic.

http://social-media-university-global.org/

Planning for social media

Tips for social media planning can be found at --
http://blogs.openforum.com/2009/06/23/social-media-business-plan-in-5-easy-pieces/?campaignid=OF2_ola_sb

Social media at Mayo Clinic

Check this out to see what Mayo Clinic is doing with social media --

https://www.openforum.com/idea-hub/topics/the-world/article/how-to-use-social-media-an-interview-with-lee-aase-of-mayo-clinic

Jyri Engeström slide presentation on social object theory

A slide presentation on social object theory by Jyri Engeström can be found on SlideShare at:


http://www.slideshare.net/rashmi/jyri-engestrom-social-objects

More about social object theory

Further explanation about social object theory can be found at:

http://www.gapingvoid.com/Moveable_Type/archives/004390.html

http://www.gapingvoid.com/Moveable_Type/archives/004265.html


http://herd.typepad.com/herd_the_hidden_truth_abo/2007/12/on-the-seventh.html

http://www.slideshare.net/jyri/microblogging-tiny-social-objects-on-the-future-of-participatory-media

Social object theory and other principles

Jyri Engeström introduced Social Object Theory and other principles of Web 2.0 Success at a conference. See the following for more information:


http://www.zengestrom.com/blog/2005/04/why_some_social.html

http://www.consumingexperience.com/2007/06/5-principles-for-web-20-success-jyri.html

http://www.gapingvoid.com/Moveable_Type/archives/003995.html

http://strange.corante.com/2007/06/13/nmkforum07-jyri-of-jaiku

Other companies weigh in on the FTC's proposed guidelines

Several other organizations have also weighed in on the FTC's proposed guidelines:

http://www.crnusa.org/pdfs/JointComments_Associations_FTC_Endorsement_Guides.pdf

WOMMA weighs in on the FTC guidelines

The Word Of Mouth Marketing Association has submitted its comments on the FTC's proposed guidelines:

http://www.adlawbyrequest.com/uploads/file/Reed%20Smith%20Comments%20for%20WOMMA%20-%20FTC%20Proposed%20Revisions%20to%20its%20Guides%20Concerning%20the%20Use%20of%20Endorseme.PDF

The Association of National Advertisers and the FTC guidelines

The Association of National Advertisers weighs in on the FTC's proposed guidelines:

http://www.adlawbyrequest.com/uploads/file/Reed%20Smith%20Comments%20-%20ANA%20-%20FTC%20Proposed%20Revisions%20to%20its%20Guides%20Concerning%20the%20Use%20of%20Endorsements%20.PDF

Entrepreneur magazine's summary of the FTC guidelines

Entrepreneur magazine's summary of the FTC guidelines regarding testimonials and endorsements can be found at:

http://www.entrepreneur.com/tradejournals/article/192692583.html

PRSA responds to the FTC's proposed guidelines

The Public Relations Society of America responds to the FTC's proposed guidelines:


http://media.prsa.org/article_print.cfm?article_id=1238

Social Media Marketing Industry Report

http://marketingwhitepapers.s3.amazonaws.com/smss09/SocialMediaMarketingIndustryReport.pdf

BzzAgent's responses to the proposed FTC guidelines

Word-of-mouth marketing firm BzzAgent weighs in on the FTC's proposed guidelines.

http://www.ftc.gov/os/comments/endorsementguides2/539124-00004.pdf

The WSJ on testimonials and endorsements by bloggers

This Wall Street Journal article discusses bloggers' testimonials and endorsements.

http://online.wsj.com/article/SB124045072480346239.html

The FTC and social media

The Federal Trade Commission's guidelines pertaining to endorsements and testimonials are likely to have an impact on some aspects of social media's promotional uses.

The FTC's current guidelines (as of June 15, 2009) pertaining to endorsements and testimonials can be found at:
http://www.ftc.gov/bcp/guides/endorse.htm

A summary of the proposed guidelines can be found at:
http://www.ftc.gov/os/fedreg/2008/november/081128guidesconcerningtheuseofendorsementsandtestimonials.pdf

See the June 8 post (below) for further discussion.

Convenience stores & social media

Check this out to see how convenience stores are using social media --

http://www.csnews.com/csn/news/article_display.jsp?vnu_content_id=1003983942

Dell is making money from Twitter

It looks like Dell's presence on Twitter is paying off --


http://mashable.com/2009/06/11/delloutlet-two-million/

Dell's presence on Twitter

Dell has quite an extensive Twitter presence

http://www.dell.com/twitter
http://blogs.usatoday.com/technologylive/2009/06/twitter-isnt-making-money-but-delltwitter-is.html
http://www.wired.com/epicenter/2009/06/dude-%E2%80%94-dells-making-money-off-twitter/

Generational cohorts and social media

Thanks to Sheila Bourland for forwarding this interesting post about Boomers, Gen X, & Gen Y and how they use social media. Are we crowding into Gen Y's space or is there room for everyone? Do you really want your grandparents checking out your Facebook status updates?

http://tech.msn.com/news/articlepcw.aspx?cp-documentid=19904693

The FTC on endorsements and testimonials

The FTC is still considering guidelines regarding the use of endorsements and testimonials --

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107399

Retailers and social media

Thanks to Jan Skinker for calling this WSJ article to my attention. It discusses how retailers' are using Facebook Connect and other applications to facilitate online word-of-mouth.


http://online.wsj.com/article/SB10001424052970204038304574149191666838018.html

Using YouTube as a promotional vehicle

This post identifies some organizations that are doing a good job of using YouTube to promote their products & services.

http://mashable.com/2009/06/01/youtube-brands/

Demand creation, demand fulfillment & online metrics

This is an interesting post about demand creation (advertising) vs. demand fulfillment (selling) and online metrics --

http://www.adweek.com/aw/content_display/news/digital/e3i372a427229d39d58f8364a7a9cd54c66