This Social Media Examiner post by Luke Summerfield points out that it makes sense to tailor your social media tactics to various stages in the buying process -- information gathering, consideration, decision, and post-purchase evaluation/repeat purchase.
http://www.socialmediaexaminer.com/get-more-leads-creative-social-tactics/
Thursday, July 17, 2014
Tailoring social media tactics to various stages in the buying process
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