The balance between physical ("bricks-and-mortar") stores and e-commerce

Could it be that omnichannel retailers are beginning to find a balance between physical ("bricks-and-mortar") stores and e-commerce? 

http://www.chainstoreage.com/article/moody%E2%80%99s-physical-stores-key-retailers%E2%80%99-online-growth-strategy

http://www.chainstoreage.com/article/online-retailer-bonobos-raises-55-million-funding-open-more-stores

http://chainstoreage.com/article/omnichannel-so-seamless-customers-don%E2%80%99t-even-know-they-want-it