This is an excellent white paper by Brent Leary on social media and customer relationship management.
http://www.sagenorthamerica.com/assets/Sagenorthamerica/documents/PDFs/White_Papers_PDF/SocialCRM_Final.pdf
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2 comments:
Dr. Mangold,
Thank you so much for the kind words about the white paper. I definitely appreciate it!
Brent Leary
Thank you, Brent, for the excellent work. This is an area in which I am very interested.
Glynn
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